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New Customer Report since last financial year

Posted: 20 Jun 2023, 14:00
by SunsandMoons
Hi all,

I've been asked by my coworker to produce a report of all new customers added to Sage since March 22, preferably broken down per quarter.

According to him, my predecessor did this within Sage but I haven't been able to figure out how, and there weren't any notes left behind.

Sage: 28.1.404.0
System: Windows 10, 64-bit

Thanks in advance.

Re: New Customer Report since last financial year

Posted: 20 Jun 2023, 15:53
by brucedenney
There are lots of ways to do this.

An easy way would be to show the Account Opened Date on the customer screen, use a search to only show customers with a creation date greater than xx/xx/xxxx then use excel integration to send the list to excel, where you can then sort them by date, insert some lines and a total at each quarter break or whatever you want.

To do it in the report designer, breaking by quarter would be possible but fairly challenging.

You could also do it by linking the data from the sales_ledger table into an excel sheet and building it from there, the advantage of this is that next year, you just need to change a date range and refresh.

I would probably do it the easy way. I just had a look at my data to see how many customers we got each year and it took me 5 mins to do. It was interesting but, it says nothing about the quality of the customers or how much they spend, so I don't rate it as a metric on it's own.

You probably want to look at customer retention as well and see how many customer you have lost each year (which you can do by looking at the last invoice date)

Getting more customers is great, but it is cheaper and easier to look after and retain the customers you have or to sell more to the existing customer base.

Re: New Customer Report since last financial year

Posted: 21 Jun 2023, 10:27
by SunsandMoons
Thank you so much for your help and reply!

I ended up going the report designer route, exporting to excel and breaking down by quarter from there. I'd never used report designer before so enjoyed the opportunity play with a new toy, so to speak.

My coworker is very happy with the result, and all done with plenty of time to spare before his meeting :)